Why you should use influencers to promote your brand
ShopParty Influencers are one of the critical components of our ecosystem. We create space for brands to collaborate with influencers to help each other grow on our platform. If you are still unsure whether or not to implement influencers into your marketing strategy, let us tell you more about why you should include them and how exactly.
Have you ever seen an ad on social media that looked like a friend wrote it? That’s the subtle power of influencer marketing. It has become one of the most effective ways to market your brand and engage with your audience.
I feel like everyone is using this strategy, but you… don’t know how to use it? Here are some insights.
Influencers have interests, knowledge, experience, or particular talents in specific areas (sports, fashion, beauty…) and can also influence their friends’ opinions about certain subjects through recommendations or personal views. Influencers participate in several activities such as blogging, creating videos on YouTube, and shooting images on Instagram … all for free. If you want them to promote your brand, you first need to make these influencers wish to enable it.
It is difficult for them to do something independently without the guarantee of compensation. So the first part of this strategy is to create an environment that will make them feel like they are a part of something greater than all of us. And if you’re able to convince them of that, it’s all about offering them good conditions. A collaboration with reputable brands benefits both parties: one gets exposure and recognition while the other gains credibility among its target audience. It’s called a win-win!
If done right, influencer marketing has great potential since your product can reach many people who might not have heard about it otherwise. But, of course, there are some challenges; for example, influencers don’t always have time to collaborate with brands regularly. Having a few influencers promoting your product is more effective than just one!
Things to consider when searching for influencers:
- Explore and understand your target audience: what kinds of influencers would they respond to?
- What is the overall concept behind your brand?
- How would you describe your brand’s DNA?
- Who do you want to reach with this campaign (millennial, middle class, or posh ladies…)
- Do you need a blogger or celebrity endorser? Don’t be afraid to mix different types of influencers!
Now that you’ve understood influencer marketing and its benefits, it’s time to move on to the first step: finding potential influencers.
Today, social media has simplified this process. You can find everything you need online: directories and lists of top influencers in specific niches. You can also use Instagram as a directory since many influencers participate in hashtags such as #Fashionblogger or #Instafashion. Another solution is scouting them yourself! This might be more difficult at first but makes a considerable difference in trust.
So now you have a list of potential influencers, it’s time for the next step! You need to ask them if they want to promote your brand. Keep in mind that influencers are often busy with their own lives and might not be able to collaborate regularly. It can sometimes take several weeks before they’re ready to post about your brand. Be patient!
The last part of this strategy is to create an ongoing relationship with these influencers so you can maintain good marketing conditions. This ongoing work will allow you to use different methods such as social media monitoring, contests or giveaways, etc… The opportunities are endless but what matters most is choosing the right ones according to your audience’s habits and lifestyle.
So let us help you find influencers that suit your brand and actualize our great strategy! You’ll enjoy it even more when you see your sales going up!
The post Why you should use influencers to promote your brand appeared first on ShopParty.