How do you know a fashion brand is truly sustainable? 5 tips to avoid “greenwashing”
When it comes to fashion, sustainability is more than just a buzzword. Instead, it’s a movement that’s slowly but surely gaining ground in an industry that has long been criticized for its negative impact on the environment.
As consumers become more conscious of the need to protect our planet, they are also demanding more from the brands they buy from. But with so many labels claiming to be sustainable, it can be hard to know which ones are the real deal.
Here are five tips to help you avoid being misled by “greenwashing” and make sure you are really buying from a sustainable fashion brand:
1. Do your research
The first step is to do your homework and find out as much as you can about a brand before you buy from them. Then, look for independent reviews and check out their website and social media to see what they are saying about their own sustainability practices.
2. Check for certifications
There are a number of different certifications that fashion brands can get to show that they are committed to sustainability. Look for labels like Fair Trade, Organic Cotton, or Recycled Polyester, which all have specific standards that brands must meet in order to use them.
3. Ask questions
If you are unsure about a brand’s claims, do not be afraid to reach out and ask them directly. A good sustainable fashion brand should be able to tell you exactly how they are working to reduce their impact on the environment.
4. Look for transparency
Transparency is vital when it comes to sustainability. A brand that’s genuinely committed to being sustainable should have no problem sharing its supply chain and manufacturing processes with you.
5. Check the labels
When you are buying clothing, take a look at the care labels to see what materials are used. For example, natural fibers like cotton and linen are generally more sustainable than synthetic ones like polyester. And, if a garment is made from recycled materials, it will usually say so on the label.
By following these tips, you can make sure that you are really buying from a sustainable fashion brand. And, as sustainable fashion becomes more popular, we can all help to make a difference.
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